Dongfeng Motor News reported that in April, Dongfeng “Junfeng” and Dongfeng Headquarters achieved 2,2008 vehicle production, an increase of 130% month-on-month and an increase of 53% year-on-year; 18885 vehicles were sold, an increase of 38% month-on-month and 17% year-on-year.
Since April, Dongfeng “Junfeng” and Automobile have not only resumed full production and production, but also fought for high output with unprecedented acceleration, challenging the high sales target.
During the epidemic situation, the company's entire value chain actively fights against and self-rescue, develops online cooperation, exerts a joint effect, and prepares for efficient resumption of production and market expansion. In April, while ensuring the safety of all employees, the company quickly realized full production and high production.
The rapid ramp up of production capacity highlights the company's increasingly strong system.
In terms of marketing, since the outbreak, the company has guided distributors to start online marketing models such as live streaming and WeChat group purchases, and collect online customers and leads. At the same time, actively carry out non-discriminatory service guarantee measures for epidemic prevention and control, and serve customers 100% to achieve "first aid" and "commitment must be reached. The company also carried out anti-epidemic love charity action regardless of brand and geographical location. A total of more than 14,300 card friends passed the purchase of Dongfeng "Junfeng" and were certified as "love card friends". "Full load of trust" customer word of mouth has been more widely recognized, and also effectively supported marketing expansion.
In April, the company's marketing unit only competed for the day and night to promote key projects to tackle key problems, subdivided customers' precise strategies, and provided one-stop solutions for new energy express delivery, cold chain logistics, Lutong, medical vehicles, etc. Favored.