The hot Wuhan is full of enthusiasm. On July 14th, the 20th Central China International Automobile Exhibition and New Energy and Intelligent Connected Automobile Exhibition opened in Wuhan International Expo Center in 2022. Junfeng Motor Company participated in the exhibition.
At the auto show, we saw that Dongfeng Fengshen, Lantu, Dongfeng Nissan, Dongfeng Honda, Dongfeng Fengxing, Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Junfeng and other passenger car brands of Dongfeng Company participated in the exhibition with their main models and sincere "gifts". Taking advantage of the home field to start the auto show marketing war.
"We are fully prepared. There are 8 Dongfeng Fengshen dealers and 179 sales consultants who came to the scene today. We hope to do our best to fight this marketing campaign, make a good start for the marketing work in the second half of the year, and contribute to the achievement of annual business goals. Power." said Yang Rui, Director of Hubei Region, Sales Department, Marketing Headquarters of Dongfeng Passenger Vehicle Company.
In the Lantu exhibition hall, there is an endless stream of customers who consult Lantu Dreamers. The customer Mr. He told the reporter that he wanted to buy a household MPV, and he was very moved after seeing the advertisement of Lantu Dreamer on the Internet. After the on-site experience, I am very satisfied, especially the spacious interior space and comfortable ride experience "exceeded expectations".
"Before the exhibition, we have done a lot of mobilization and warm-up work in terms of policy interpretation, resource matching, advertising, etc., requiring each salesperson to attract customers and retain at least 12 people in one day. At present, the team's morale is high and sales The staff actively attacked and gathered customers and promoted them in various exhibition halls. At the exhibition site, we arranged a handmade experience area and a rest area to invite customers to come to experience and experience the brand culture of Lantu. We also launched exclusive gift packages such as camping tents and ordered Lantu. Figure FREE will be a gift." said the manager of Lantu Wuhan direct-sale store.
"Sales are the tiger's mouth. We must fight for every order." In the exhibition hall, Shu Lu, the regional sales manager of Dongfeng Citroen Wuhan, "mobilized" for the marketers. He introduced that since the end of April, Dongfeng Citroen launched the in-depth test drive activity of "Experience all-min Versailles for love", and the sales of Versailles C5 X have increased significantly. At this auto show, Dongfeng Citroen continued to implement the service tenet of "five hearts guarding" and provided multiple vehicles, allowing customers to experience the driving pleasure of Versailles C5 X for free for 48 hours. In order to compete for every order, employees of Shenlong's factories and functional departments also spontaneously came to the auto show site to assist in marketing.
In the Dongfeng Nissan showroom, the dual brands of Dongfeng Nissan and Dongfeng Nissan Venucia have joined forces to vigorously promote multiple car purchase discounts, attracting many customers to come to see the car.
In the Dongfeng Honda showroom, multiple anchors are talking about cars live. Zhang Bowen, sales manager of Dongfeng Honda Wuhan HSBC franchise store, said that through new media marketing, the sales of Yingshi Pai have been greatly improved, and the sales of CR-V, Civic and other models are also very impressive. At this auto show, they will increase their live broadcast marketing efforts to strive for more Multiple orders.
The auto show lasted for 5 days, and more than 80 Chinese and foreign auto brands participated in the exhibition.
At the auto show, we saw that Dongfeng Fengshen, Lantu, Dongfeng Nissan, Dongfeng Honda, Dongfeng Fengxing, Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Junfeng and other passenger car brands of Dongfeng Company participated in the exhibition with their main models and sincere "gifts". Taking advantage of the home field to start the auto show marketing war.
"We are fully prepared. There are 8 Dongfeng Fengshen dealers and 179 sales consultants who came to the scene today. We hope to do our best to fight this marketing campaign, make a good start for the marketing work in the second half of the year, and contribute to the achievement of annual business goals. Power." said Yang Rui, Director of Hubei Region, Sales Department, Marketing Headquarters of Dongfeng Passenger Vehicle Company.
In the Lantu exhibition hall, there is an endless stream of customers who consult Lantu Dreamers. The customer Mr. He told the reporter that he wanted to buy a household MPV, and he was very moved after seeing the advertisement of Lantu Dreamer on the Internet. After the on-site experience, I am very satisfied, especially the spacious interior space and comfortable ride experience "exceeded expectations".
"Before the exhibition, we have done a lot of mobilization and warm-up work in terms of policy interpretation, resource matching, advertising, etc., requiring each salesperson to attract customers and retain at least 12 people in one day. At present, the team's morale is high and sales The staff actively attacked and gathered customers and promoted them in various exhibition halls. At the exhibition site, we arranged a handmade experience area and a rest area to invite customers to come to experience and experience the brand culture of Lantu. We also launched exclusive gift packages such as camping tents and ordered Lantu. Figure FREE will be a gift." said the manager of Lantu Wuhan direct-sale store.
"Sales are the tiger's mouth. We must fight for every order." In the exhibition hall, Shu Lu, the regional sales manager of Dongfeng Citroen Wuhan, "mobilized" for the marketers. He introduced that since the end of April, Dongfeng Citroen launched the in-depth test drive activity of "Experience all-min Versailles for love", and the sales of Versailles C5 X have increased significantly. At this auto show, Dongfeng Citroen continued to implement the service tenet of "five hearts guarding" and provided multiple vehicles, allowing customers to experience the driving pleasure of Versailles C5 X for free for 48 hours. In order to compete for every order, employees of Shenlong's factories and functional departments also spontaneously came to the auto show site to assist in marketing.
In the Dongfeng Nissan showroom, the dual brands of Dongfeng Nissan and Dongfeng Nissan Venucia have joined forces to vigorously promote multiple car purchase discounts, attracting many customers to come to see the car.
In the Dongfeng Honda showroom, multiple anchors are talking about cars live. Zhang Bowen, sales manager of Dongfeng Honda Wuhan HSBC franchise store, said that through new media marketing, the sales of Yingshi Pai have been greatly improved, and the sales of CR-V, Civic and other models are also very impressive. At this auto show, they will increase their live broadcast marketing efforts to strive for more Multiple orders.
The auto show lasted for 5 days, and more than 80 Chinese and foreign auto brands participated in the exhibition.